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What is the main purpose of the memo?

A To persuade employees to take part in the health initiative

The nature of the memo is persuasive in nature, especially with statements like, “Joining us in this adventure is one of the healthiest decisions you can make this season,” and, “Taking part in this initiative will surely help you feel happier and healthier”. All of the information supports the idea that healthy habits are the best, and that employees should take part in the initiative.